As a florist, you already know the difference local stems make. A dahlia cut yesterday an hour from your store simply isn’t the same product as one that spent ten days in a box crossing a border. The vase life alone sells itself, before you even get to the varieties wholesalers never carry: café au lait dahlias, garden roses that actually smell like roses, sweet peas that would never survive airfreight.
The problem was never wanting local flowers. It was buying them: finding the farms, chasing availability lists across ten email threads and a Google Sheet from March, and never quite knowing what’s actually cuttable this week — let alone in the wedding week you’re quoting for October.
That’s the problem Florlist solves. And for florists, it’s completely free.
Every local farm’s availability, one login
Florlist is where flower farms publish their availability — hundreds of farms across North America, Australia, and New Zealand, with more joining every week. As a florist, you get one account that brings them together:
Browse Flowers shows everything available from your farms this week, side by side — photos, varieties, colours, stem counts, and real per-bunch pricing. Flip to next week, or six weeks out, and see what the growers are planning. Filter by colour when you’re matching a palette; search across every farm at once when a bride wants something specific.
My Farms is your personal supplier list. Save the farms you buy from and their stems surface automatically in your combined view.
Find farms you didn’t know existed
The farm map and regional farm directory show you every listed farm near you — including small growers who never show up in a Google search but are quietly cutting three hundred ranunculus a week two towns over.
Some farms keep their lists private — a quick access request introduces your shop, and once the farm approves you, you’re in. (Many farms set special pricing for their regular florists, so it pays to be a good customer.)
See the whole season, not just this week
Each farm’s page includes an availability calendar showing planned quantities for upcoming weeks — the growers’ actual succession-planting plan, not a guess.
And when a farm has order-ahead enabled, you can preorder against a future week: reserve stems from their August plan while you’re quoting the wedding in April, at the price set for that week. The farm confirms as the week approaches. No more “fingers crossed the dahlias show up.”
Ordering that respects your time
Add stems to your cart across a farm’s list, place the order in two clicks, and track everything under Orders — status updates, messages with the grower, invoices for your books. Reply to any order email and it lands right in the conversation.
Payment works however the farm prefers — many take e-transfer or invoice terms as usual, and farms with card payments enabled let you pay at checkout, charged only when the farm confirms your stems.
What it costs
Nothing. No subscription, no markup on stems, no percentage added to your orders. Florlist is free for florists, always — the platform exists to make buying local easier, because every stem you buy local keeps a nearby farm growing. You can also feel good knowing that Florlist is 100% free for the local flower farms you’re support, too.
There’s one more perk: florists who buy local get listed in our public florist directory — a little SEO boost for your shop, and a signal to customers who care where their flowers come from.
Get started in two minutes
Create your free account, find your local farms on the map, and see what’s being cut this week within a few minutes.